FACEBOOK & AGENCY WORKSHOP

The modern Event WordPress Theme

Event Date

August 31, 2018

Event Location

Grand Hotel Saigon

Call Us

0915.004.143

Email us at

[email protected]

Overview

AGENCY SOCIAL WORKSHOP is a Facebook workshop dedicated to inspire creativity and nurture the application of appropriate measurement on Facebook platform. In hand with the experts from Facebook APAC, MMA now brings to you an opportunity to build up your competence on Facebook platform.

All creative and digital agencies would be invited to join the event.

Room 1: Creativity in mobile era.

Audience: Digital & Creative agency

Room 2: Measure what matters.

Audience: Client & Media agency

Let’s rock the date together with MMA.

Days

Hours

Mins

Seconds

Agenda

GRAND HALL / LEVEL 4
Creativity in mobile era

CHARVIGNY / LEVEL 12
Measure what matters

GRAND HALL / LEVEL 4
Creativity in mobile era

1:00 – 2:00 PM

Open for Registration

2:00 – 2:10 PM

Welcome Speech

CHRISTY TRANG LÊ

Country Director, Vietnam

Facebook

ROHIT DADWAL

Managing Director

MMA APAC

2:10 – 2:55 PM

Hacking Mobile storytelling

Radio, print and TV had minimal changes on its formats since inception, allowing advertisers to master storytelling on those platforms over the years. Mobile on the other hand, changes constantly. This session is tailored to help creatives understand the user behavior and craft towards that; instead of a specific media format.

RAFAEL GUIDA

Head of Creative Shop, SEA

Facebook

2:55 – 3:40 PM

Driving creative effectiveness on Mobile

SULIN LAU

Head of Agency, SEA

Facebook

3:40 – 4:00 PM

Networking

4:00 – 4:45 PM

What’s new?

Sharing latest updates on & creative innovations & products on Facebook, Instagram & Messengers

ALEXANDER DE LEON

Product Marketing Manager, APAC

Facebook

4:45 – 5:15 PM

Roadmap to our partnership with Facebook Marketing Partners

What’s Facebook Marketing Partners (FMP)? Who are they? How can we partner together? Do you want to become one? Find out more about FMPs & partnership opportunities in this session.

RAFAEL GUIDA

Head of Creative Shop, SEA

Facebook

5:15 – 5:30 PM

Closing

CHARVIGNY / LEVEL 12
Measure what matters

2:00 – 2:10 PM

Welcome Speech

PHAN BÍCH TÂM

Country Manager

MMA Vietnam, Cambodia & Myanmar

ANH VU LAM

Head of Agency
Facebook Vietnam

2:10 – 5:30

Measure what matters

ADISTI LATIEF

Marketing Science Partner, SEA

Facebook

5:30 PM

Closing

Sulin Lau

Head of Agency, Facebook SEA

Growing up as the nerdy daughter of an obsessive history buff, Sulin dreamed of traveling the world as journalist— but fate intervened,...

Growing up as the nerdy daughter of an obsessive history buff, Sulin dreamed of traveling the world as journalist— but fate intervened, and she ended up in advertising instead. She went on to lead strategy teams at Leo Burnett, BBDO and DDB, and was also Managing Director at Ogilvy & Mather. In 2014, not content with advising clients from the outside, she decided to become one. The 4 years as a planner-turned-CMO produced 3 Advertiser of The Year awards for Maxis (a telco), several Agency of The Year awards for Maxis’ creative, media and digital agencies, and #1 ranked Effie-winning advertiser in APAC in 2017. She currently runs the agency partnership team for Facebook in Southeast Asia and still regularly serves on creative and effectiveness award juries. In between stints in advertising, she’s also been a Kiva Fellow, published a creative marketing guide for small businesses and non-profits and was briefly a bartender in a nightclub.

Alexander De Leon

Regional Product Marketing Manager, Facebook SEA

Alex currently leads product initiatives for Southeast Asia. He began his career at Deloitte Consulting, focusing on systems integration for...

Alex currently leads product initiatives for Southeast Asia. He began his career at Deloitte Consulting, focusing on systems integration for their public sector practice. Alex then spent the next five years at Google, working on YouTube partnerships for North America before transferring to the Manila to help start up the Google Philippines team. He graduated from Boston College with honors and has an MBA from INSEAD

Christy Lê Diệp Kiều Trang

Country Director, Facebook Vietnam

Mrs. Le Diep Kieu Trang (Christy Le) serves as Country Director, Vietnam at Facebook. In her role, she leads the...

Mrs. Le Diep Kieu Trang (Christy Le) serves as Country Director, Vietnam at Facebook. In her role, she leads the team supporting Vietnam and will be focused on driving greater value and support for businesses across several industries, such as eCommerce, consumer goods, financial services, and tech and telco. Previously, Christy was the Managing Director of Fossil Vietnam and VP of Operations of Fossil Group, which acquired Misfit for $260M in 2015. At Misfit, a Silicon Valley tech start up that developed a number of award-winning wearable technology products, she was the CFO and COO from the company’s founding until its acquisition. The company leveraged its R&D and operations teams in Vietnam, China and the US to quickly grow to be a global leader in wearables in less than three years. Prior to Misfit, she was a consultant at McKinsey and an investment banker at HSBC. She graduated Double First in Economics at Oxford (BA & MPhil) and as a Valedictorian and Legatum Fellow at MIT Sloan. Christy is passionate about her two kids, working with amazing teams, and engaging in projects that seek to maximize human potential.

Phan Bích Tâm

Country Manager Vietnam, Myanmar and Cambodia - MMA

Phan Bich Tam is currently the Country Manager of Mobile Marketing Association (www.mmaglobal.com) in Vietnam, Myanmar and Cambodia, her passion...

Phan Bich Tam is currently the Country Manager of Mobile Marketing Association (www.mmaglobal.com) in Vietnam, Myanmar and Cambodia, her passion is instrumental in building a strong and cohesive mobile marketing ecosystem that aims to boost mobile as an indispensable medium since 2013. With 8 years of professional experience, Tam has handled many different roles from Sales & Marketing Director, Regional Sales Manager and as CEO in various businesses. Before joining the MMA, Tam was a key member in the strategic team for a project funded by Mekong Capital and successfully grew the revenue by 500% over 2 years. As a lecturer at VietnamMarcom, the most famous marketing school in Vietnam, she is passionate to transfer the innovation of mobile marketing, encourages entry marketers to transform this medium in the future. Tam holds a MBA from Gloucestershire University, UK.

Adisti Latief

Lead, Marketing Science Partner, Facebook Indonesia

Adisti Latief is part of the Marketing Science organization in Facebook. She has a passion with data & insight and...

Adisti Latief is part of the Marketing Science organization in Facebook. She has a passion with data & insight and using it to deliver a story which will value business. Main interest in measuring cross channel and cross platform in building brand for targeted audience. During her spare time, she loves to traveling to different place with beautiful sunset.

Rapha Vasconcellos

Facebook Creative Shop, APAC Director

As a director of Facebook Creative Shop, Rapha leads a team of creatives and strategists with a mission to create and collaborate...

As a director of Facebook Creative Shop, Rapha leads a team of creatives and strategists with a mission to create and collaborate on campaigns that will have an impact for the most relevant brands in APAC and users alike, using Facebook, Instagram and Messenger as their main platforms. Having started his career on traditional agencies in Brazil, he invested early on in digital advertising, working with interactive projects since 1998. Currently based in Singapore, Rapha is currently developing work focused on new visual language for brands on mobile platforms.

Rafael Guida

Head of Creative Shop, Facebook APAC

Originally from Brazil, Rafael has 13 years of experience in digital advertising, working for creative agencies in Sao Paulo, Dubai,...

Originally from Brazil, Rafael has 13 years of experience in digital advertising, working for creative agencies in Sao Paulo, Dubai, Kuala Lumpur and Hong Kong, where he was Regional Executive Creative Director at OgilvyOne. Moving once again, he joined Facebook in Singapore as the Head of Creative Shop in Southeast Asia. During his career, he has won over 100 international accolades, including Cannes, D&AD, Clios, OneShow and Effies. His favorite food is pizza, he loves it so much, he even invented and patented a device that delivers it at the push of a button.

Anh Vu Lam

Head of Agency, Facebook Vietnam

Mr. Anh Vũ Lâm serves as Head of Agency, Vietnam at Facebook. In his role, he focuses on building strong partnership &...

Mr. Anh Vũ Lâm serves as Head of Agency, Vietnam at Facebook. In his role, he focuses on building strong partnership & collaboration between strategic agencies & Facebook to drive digital ecosystem for Vietnam. Previously, Vu was the Regional Agency Learning & Development Lead at Google Asia Pacific, in charge of all the training initiatives for agencies in the region. Prior to Google, he spent 10 years working in advertising communication & digital marketing across Vietnam, United Kingdom, Thailand & Singapore. Vu is a certified life coach and a strong believer in love and how love can make the world a better place. Ourlovequest.com is his quest with the hope to inspire human beings to love better, one story, one person at a time

Event Date

Event Location

Call Us

Email us at

1:00 – 2:00 PM

2:00 – 2:10 PM

CHRISTY TRANG LÊ

ROHIT DADWAL

2:10 – 2:55 PM

RAFAEL GUIDA

2:55 – 3:40 PM

SULIN LAU

3:40 – 4:00 PM

4:00 – 4:45 PM

ALEXANDER DE LEON

4:45 – 5:15 PM

RAFAEL GUIDA

5:15 – 5:30 PM

2:00 – 2:10 PM

PHAN BÍCH TÂM

ANH VU LAM

2:10 – 5:30

ADISTI LATIEF

5:30 PM

Sulin Lau

Alexander de Leon

Christy Lê Diệp Kiều Trang

Phan Bích Tâm

Adisti Latief

Rapha Vasconcellos

Rafael Guida

Anh Vu Lam

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PR PARTNER

EVENT PARTNER

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