Growing up as the nerdy daughter of an obsessive history buff, Sulin dreamed of traveling the world as journalist— but fate intervened, and she ended up in advertising instead. She went on to lead strategy teams at Leo Burnett, BBDO and DDB, and was also Managing Director at Ogilvy & Mather.
In 2014, not content with advising clients from the outside, she decided to become one. The 4 years as a planner-turned-CMO produced 3 Advertiser of The Year awards for Maxis (a telco), several Agency of The Year awards for Maxis’ creative, media and digital agencies, and #1 ranked Effie-winning advertiser in APAC in 2017.
She currently runs the agency partnership team for Facebook in Southeast Asia and still regularly serves on creative and effectiveness award juries.
In between stints in advertising, she’s also been a Kiva Fellow, published a creative marketing guide for small businesses and non-profits and was briefly a bartender in a nightclub.