Phan Bich Tam is currently the Country Manager of Mobile Marketing Association (www.mmaglobal.com) in Vietnam, Myanmar and Cambodia, her passion is instrumental in building a strong and cohesive mobile marketing ecosystem that aims to boost mobile as an indispensable medium since 2013. With 8 years of professional experience, Tam has handled many different roles from Sales & Marketing Director, Regional Sales Manager and as CEO in various businesses. Before joining the MMA, Tam was a key member in the strategic team for a project funded by Mekong Capital and successfully grew the revenue by 500% over 2 years. As a lecturer at VietnamMarcom, the most famous marketing school in Vietnam, she is passionate to transfer the innovation of mobile marketing, encourages entry marketers to transform this medium in the future. Tam holds a MBA from Gloucestershire University, UK.